Mercedes Nvidia Could Catch Tesla and Create a Truly Smart Car

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Mercedes Nvidia Could Catch Tesla and Create a Truly Smart Car

Mercedes Nvidia Could Catch Tesla and Create a Truly Smart Car

November 4, 2020 75 Views

Last week must have been car week because I was getting news releases that had Tesla last on the latest JD Power survey while the company again became the most valuable car company in the world. That report was pretty interesting because I think it spoke more to expectations than absolute initial quality, but I'll get to that.

I also got a press release that talked about how Ferrari was losing less money than the major German brands. The implication being that Ferrari is doing a better job of engaging with its primary audience than the other brands -- and that affluent audience isn't being hit as hard by the pandemic.

Last month Mercedes and Nvidia announced a relationship that could massively improve Mercedes' engagement, could propel the company to out-execute Tesla, and help pivot it to a Cars as a Service (CaaS) model.